HELLO KITTY — Chinese New Year
Hello Kitty is one of the most recognizable characters to people of all ages. Allowing her to be the main focus of this campaign was a no brainer and adding her silhouette to our images made for a playful and fun experience. With two separate campaigns, it was important to emphasize the Lunar New Year capsule and make it special.
window display —
For these windows, I was tasked with executing 2 different displays in order to have a more specialized feel for the Lunar New Year execution. Thankfully the adorable characters came in various poses which made it easy to create fun, and playful scenes.
© Katherine McNamara 2022