HELLO KITTY —  Chinese New Year

HELLOKITTY-HERO-1

role —

Production 

Window Display

about —

Hello Kitty is one of the most recognizable characters to people of all ages. Allowing her to be the main focus of this campaign was a no brainer and adding her silhouette to our images made for a playful and fun experience. With two separate campaigns, it was important to emphasize the Lunar New Year capsule and make it special. 

HK-MOCK-banner-beach
HK-MOCK-banner-Mall
HK_Kipling_CNY_2-竖01
HK_Kipling_CNY_2-竖03
HK_Kipling_CNY_2-竖04

window display —

For these windows, I was tasked with executing 2 different displays in order to have a more specialized feel for the Lunar New Year execution. Thankfully the adorable characters came in various poses which made it easy to create fun, and playful scenes.

HELLOKITTY-WINDOW-PORT-6
HELLOKITTY-WINDOW-IDEAS-CNY2
HELLOKITTY-WINDOW-IDEAS-REG
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© Katherine McNamara 2022