PSAid — international disaster relief

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role —

Story Boarding

Claymation

Video Editing


about —

Public Service Announcements for International Disasters (PSAid) aims to educate the world that donating cash is a more effective way to make a difference. I felt that a claymation would be a fun challenge, as well as, a good medium to express my thoughts.

Story boarding, building all the clay models, shooting and compiling the images, and then doing the voiceover proved to be well worth it since I won first place and had the privilege of it being aired on television for thousands of viewers to see. 

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video —

The Donation Machine

In order to show that cash is a better option for donations, I translated this concept to represent a "donation machine" that runs most efficiently when cash is inputted instead of goods like clothes and cans. 

process —

Over 2000 images and 38 hours straight of studio time, this passion project came to life!

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© Katherine McNamara 2022