PSAid — international disaster relief
Public Service Announcements for International Disasters (PSAid) aims to educate the world that donating cash is a more effective way to make a difference. I felt that a claymation would be a fun challenge, as well as, a good medium to express my thoughts.
Story boarding, building all the clay models, shooting and compiling the images, and then doing the voiceover proved to be well worth it since I won first place and had the privilege of it being aired on television for thousands of viewers to see.
The Donation Machine
In order to show that cash is a better option for donations, I translated this concept to represent a "donation machine" that runs most efficiently when cash is inputted instead of goods like clothes and cans.
Over 2000 images and 38 hours straight of studio time, this passion project came to life!
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