PSAid — international disaster relief
role —
Story Boarding
Claymation
Video Editing
about —
Public Service Announcements for International Disasters (PSAid) aims to educate the world that donating cash is a more effective way to make a difference. I felt that a claymation would be a fun challenge, as well as, a good medium to express my thoughts.
Story boarding, building all the clay models, shooting and compiling the images, and then doing the voiceover proved to be well worth it since I won first place and had the privilege of it being aired on television for thousands of viewers to see.
video —
The Donation Machine
In order to show that cash is a better option for donations, I translated this concept to represent a "donation machine" that runs most efficiently when cash is inputted instead of goods like clothes and cans.
process —
Over 2000 images and 38 hours straight of studio time, this passion project came to life!