KEITH HARING — the man, the myth, the legend
Keith Haring is an iconic NYC artist known for his quirky art, bold colors, and a dedication to social activism. Working alongside the Kipling team, I took the visuals used on our bags and brought it to life for our photoshoot and our store windows. It was important to emphasize the different characters and bring a bright and fun expression to the campaign. Having the pattern as the backdrop to the photoshoot and a doorway for the models to interact allowed for a new level of movement and expression.
set design —
For the set, it was important to have a doorway that allowed the models to interact and be more playful with each other and the camera. We wanted to bring in a sense of pop art funkiness with the bags and also showcase keith's artwork with an all-over pattern as the backdrop.
window display —
Bringing the same fun and iconic feel to life in the physical space of our store windows provided a bit of a challenge. It was important to show movement and that was achieved through the artwork vinyl placed on the glass and depth through layering the hanging banners and pedestals to hold the products.
Want to collaborate or grab a coffee? Let's Connect!